Tourism award MILESTONE for the Moosalpregion

The 2020 winners of the MILESTONE, the most important award in tourism, are known: The two young tourism experts Selina Döringer and Fabrizio Gull convinced in the category "Young talent" and were awarded for the holistic reorientation of the Moosalpregion.


For more than two decades, the MILESTONE EXCELLENCE IN TOURISM has been awarded to particularly innovative projects and personalities in Swiss tourism. The MILESTONE is undoubtedly the most important award in the industry. Despite difficult conditions, the innovative strength in Swiss tourism is reflected in this year's award winners. For Corona's reasons, a gala evening was not held for the MILESTONE award ceremony. The winners of this year's tourism award were announced online. A total of 70 projects in the various categories from all parts of the country were submitted to the expert jury for evaluation.


The first prize in the category "Young talent" wins the realignment of the Moosalp region.
Two years ago, the young tourism experts Selina Döringer and Fabrizio Gull took over the management of Moosalp Tourismus AG and Moosalp Bergbahnen AG. Since then, Moosalp Services GmbH has also joined them. With this great responsibility, the two started with a challenging starting position in the Moosalp region. On the one hand, the duo Döringer/Gull has made short-term, direct implementations and at the same time created a long-term strategic orientation of the tourism region. This reorientation in combination with professional destination management is now honored with the MILESTONE 2020 in the category of young talents. Selina Döringer, CEO of Moosalp Tourismus AG: "We are very honored to receive this prestigious award for the Moosalp region. The MILESTONE shows us that in tourism it is worthwhile to keep fighting and never give up." Through the holistic reorientation of the Moosalpregion, the young tourism experts have left a lasting mark on the development of the entire region around Bürchen and Törbel.


Intensive destination formation process
In 2018, the Moosalpregion consisted of two loose tourism associations and one mountain railroad. In an intensive destination formation process, the entire tourism region has now been transferred into a modern organizational unit. At the same time, a new positioning of the destination in the area of deceleration, relaxation and nature-based tourism was developed. A rebranding made the new positioning visually and communicatively tangible. In direct dependence also the offer was adapted accordingly. Offers and events were created, and the existing concept was adapted to the positioning and supplemented. "The MILESTONE shows us that we are on the right track and that we can better exploit the potential of the Moosal region step by step. The symbolic stone gives us and the entire population of the region motivation to shape the future success of the Moosalpregion together," Fabrizio Gull, Head of Tourism at Moosalp Tourismus AG, is convinced. Short- and medium-term projects as well as events are intended to give the region a boost. At the same time, long-term projects give the region a promising vision.


The MILESTONE is the Swiss Tourism Award. It is awarded by htr hotel revue and HotellerieSuisse and supported by the State Secretariat for Economic Affairs SECO as part of the Innotour promotion program. The Swiss Tourism Association STV is an industry partner of the MILESTONE.


More information about the prize and the other winners: